Brief Business Plan Example – At a Glance

               

 Brief Business Plan – At a Glance

                                            

23-June-2015

Executive Summary

ABCD is a start-up organization under XYZ Group whose vision is to create the finest business/education/entertainment software for small medium enterprise, banks, apparels industry, e-commerce based organizations. The software product will be designed and developed by in-house programmers, consortium companies, to meet the needs of this special customer segment. ABCD is formed as ABCD by founder Ms./Mr………..., based in Dhaka.

The Market
ABCD has identified four distinct market segments that will be interested in the software product. These segments are the most likely consumers of the software. The segments are as follows:

• Small Medium Business- There are thousands of small medium business industry in Bangladesh as well many parts in the world; very few companies under automation but they will be automated if they are provided reasonable price based software.
• Complete Garments solution – To automate full garments factory from Yarn sourcing to Finish garments production.
• Banks- All banks must be under central core banking system but except this, many small level software’s are mostly needed like MICR, EFT, RGDS, documents management system etc.
• Education sector- Thousands of schools and colleges, even universities are run without automation.
• E-Commerce Portal- A complete portal can be strategic product for company.
• Necessary mobile apps- Many mobile apps can be developed by getting ideas from several idea generating point.
• Outsourcing - we can have a strong outsourcing team to get job and done the job.

The Product
SME-Solution, fully web based business solution where Sales and Marketing, Production, inventory, Commercial, Accounts and Finance, Talent Management, Payroll management etc. included. This is almost ready product and need small customization only.

MICR Cheque processing system, Electronic Fund transfer system (BEFTN) can be almost ready product and can be developed within short time and can be marketed. Other small modules of Banking solution can be developed. For Core Banking Solution, we can make memorandum of understanding agreement or partnership agreement with other software firm who have this full large scale solution.

School, College or university management system can be developed within few months as I have this software by own.

Garments Solution can be developed within 6/8 months by using my core knowledge though I am currently working and implementing a complete Garments solution.

We will have a smart Web Portal which is fully online store. Anyone can purchase from online and we will have our own distribution team.

Competitive Edge
There are several companies on the market selling these types of software products. ABCD will strength their marketing team who will visit many clients either in private sector or government sector by using the brand name XYZ Group. By visiting several educational institute, garments industry, small medium business industry, we can get our job order by beating our competitors.

Management
ABCDwill run under direct supervision of an advisory board who can sit every 15 days about last progress of company and put their knowledge to develop market and product. Several COO’s from other company of XYZ group can be the members of this advisory board.

Mission

To develop state of art modern software for all types of company. Our software will provide efficient solution for managing their business organizations real time basis. We exist to make products that the market demands and have a positive impact on society. 

Keys to Success

• Develop any type of software that is constructive and efficient.
• Implement a strong marketing campaign to develop awareness of the software and its benefits within all of the training centers, schools, colleges, universities, banks, small medium enterprise, apparel industry etc.
• Design strict financial controls for the organization.

Objectives

• Increase sales in every month after 46/ months of starting of business.
•  Achieve significance market penetration by year three/ four.
  
  

Company Summary

ABCD is a start-up organization under XYZ Group.  The company is owned by its founder…………………………………..

Company Ownership

The company was founded and is owned by………………. He/Sue is a respected business figure in Bangladesh. He/ Sue will leverage her extensive knowledge and industry contacts to make ABCD a success software industry in Bangladesh.

Start-up Summary

ABCD is a start-up organization. The following assets and professional services will be needed for the formation and start of operations.

• Legal services for company formation.
• Accounting services to set up the accounting shell of the company Own Accounting software.
• Junior and mid-level computer programmers (8) to rapidly develop the software. An individual programmer could complete the coding of this product however, ABCD is interested in launching the product fast therefore they will employ multiple programmers to speed the process up.
• 2/3 senior level programmers and system analyst will be needed to analyze, direct and guide junior or mid-level programmers.
• 3/4 persons for accounts, HR and marketing works.
• Eight/Ten computer workstations, 3/4 laptops including one server. Two network based laser printers.
• Small conference room for discussion and meeting.
• A broadband Internet connection.
• Office cubicle furniture for 15 / 20 employees.
• 15/20 extension telephone system.
• Copier and fax machine.
• Lunch room furniture and appliances including a refrigerator and microwave.
• Official materials including boxes, pencils, pens scales, etc.
• Promotional materials.

Expenses

• Salary
• Bonus
• Daily expenses like tea, snacks, lunches, conveyance allowance, travel allowance etc.
• Internet line, telephone, office rent etc.
• Marketing

Income

• Advance payment received from selling software.
• Selling products from web portal
• Web hosting, domain name registration, web development etc.
• Out sourcing job.

Conclusion:  Software market is very sensitive market and several types’ attractive marketing will be needed. Patience is the main part of success in this industry. No short cut way for success. Entrepreneur should have much patience to gain profit from this industry. Before start the business, should think about long term investment – income can be automatic outcome from business.